Recently, went to attend the Amazon Adhive event in Delhi, where besides the Amazon DSP & Amazon marketing cloud, I had the chance to connect with Advertising Products specialized to boost your Amazon Advertising.
After having reviewed these apps, I thought I will put in my detailed review about the tools, their usage and my preferred tool for Amazon Advertising or Ads in our company.
- Hector Ads tool, After a great presentation by Meher Patel, founder of Hector, I was really looking forward to using the tool, however due to their internal constraints they do not currently have a demo/ trial version available, which I think is a must have for any SAAS product as it allows a user to try out a product and own use cases before you take the plunge. I had Mohak from their team take me through a Virtual demo wherein they showcased the whole software but as for the lack of self usage I had to let it pass. Another thing I noticed is lack of Video tutorials to highlight the usage of the tool to understand and use the software.
- XMARS, again another great presentation by the Vietnamese founder Ryan which highlights the fact that Amazon and other Ads companies see the potential of growth in Amazon India story, which is remarkable. Also heavy on AI Automation for advertising which is good for you if you do not wish to do day to day and just want to look at ROAS as the key metric. They do have a trial version and my opinion is that its extremely easy to use and scale your brand with this app. I prefer an app which has manual over rides then just being AI driven just for my own hacks.
- Adbrew, a wonderful app made in India by Akshay and Ayush, I tried it out last year and they have come a long way, a great tool build by their team based in India. I’ve tested their software extensively and I can vouch for it being one of the best Amazon ads management software out there in the market. Its got all the bells and whistles for a brand to scale their Amazon Ads and covers almost everything.
- Pacvue, when I met Nate before his presentation I wasnt sure about the scale of their features and tools available to scale and grow your brand on Amazon, but once he explained it and I started to play it around, I must admit I am completely blown away, their Campaign Super wizard to split ASINS and then create KW specific campaigns to maximize your ROAS is just a perfect feature to have, their Amazon Ads AI automation works like a charm and Rulesets are pretty awesome. I must admit I am completely amazed at the level of optimization on offer by this software and how it can help you to scale your brand to levels you cant believe are possible on Amazon.
To conclude this post, I must say if you are looking for a really extensive solution with over 100k SKU's Pacvue is the best choice, if you are handling anything less then 1000 SKU's considering the cost of Pacvue I would suggest going ahead with Adbrew and if you want AI to do everything possible, XMARS is a great value tool out there in the market today!
Amit Sharma
Founder [Avenir Labs]